The Mopar Hood Configurator is an iOS tablet experience that lets you view Mopar aftermarket hoods for select vehicles. The client wanted something that would showcase the hood variations and allow the user to input their information if they wanted to learn more. The experience was shown at the 2014 SEMA show in Las Vegas. My role involved being the lead UI and UX designer focusing on creating the information architecture, wireframes, and screen designs.
Mopar works with Chrysler to provide aftermarket additions to their vehicles. The experience houses select variations for the Dodge Dart R/T, Dodge Challenger R/T, Dodge Charger R/T, Jeep Wrangler Sport, and the Ram Express 4-Door Crew Cab.
Converting the knowledge shared within the experience into actionable items was something we needed to be intuitive for the user. After learning more about the different hood variations, the user has the opportunity to send contact information to receive materials via the mail or digitally.